Aynovo is a handmade menswear label that believes in quality, durability and creates collections with attention to detail, with an emphasis on tailoring and an eclectic use of materials.
We don’t believe in multiple collections, seasons or trends. Our expertise and passion for fashion and textiles helps us create collections that suits everyone interested.
Currently we live in a disposable society. We would like to contribute to a cleaner world by making timeless and durable designs created in our atelier in the Netherlands, using local products and reusing textile waste into new handmade items.
Both of us felt the need to start our own company at a young age.
Now, both graduated in different degrees and ready for new challenges, we decided to pursue this dream.
We studied in different directions; John studied business administration with a preference in online marketing and Hanneke studied for textile engineering and innovative textile development.
Even though we had different studies we share a great passion for fashion, mens fashion in particular. We feel there is a need for exclusive and one of a kind items that are timeless. We love to source for fabrics that are a little off or unusual. You can often find us in the section with fabrics that have little mistakes or interior stores with curtain fabrics that are left over but could very well be used for clothing. We transform them into wearable items that are timeless and durable.
We often divide our tasks. Hanneke designs and creates the items, while John is responsible for the PR and marketing. But it is important for us to do the thinking process together. Which fabrics do we love, in which item do we process those fabrics etc. After all we find it very important that we endorse every item we design.